ELEVATE BEYOND
The Blog of Jake Kelfer
 Success Spotlight with Todd Lieman: Founder and CEO of Skadaddle Media and Get Busy Living Unlimited, LLC. Curator of A Day Well Lived With more than 25 years of cross-platform marketing, advertising, content and event production experiences, Todd's career has been extremely eventful and impactful. Todd has created and produced national advertising campaigns and experiential tours, TV shows, sporting events and social campaigns. He's worked for big brands and clients like Mutual of Omaha, Airstream, Oracle, TiVo, Sportsline.com, Pepsi, Rose Bowl, Super Bowl, World Cup Soccer, Ironman Triathlon and more. How do you define success? I think success is being authentic and happy. Challenged. Success is believing in yourself, being yourself and giving yourself the freedom to take risks and make mistakes. Success is learning to let go. It’s about the people with whom you surround yourself. There’s a big difference between fitting in and belonging. Success happens when you are living authentically in a world where you feel you belong. Whole. Everyone has his or her own journey and story to tell. Can you talk about your journey up to this point? I’m very much a work in progress. The definition of success above? I’m not there. Not yet. Not by those terms. My journey is a mission to achieve success like that. You are always in pursuit of #adaywelllived. Can you explain what that means to everyone? I started A Day Well Lived four years ago to help teach my then six-year old son about gratitude. It’s grown to mean living authentically and inspired by gratitude. Not every day can be a great day, but they can all be “well lived” if we lived authentically. And every day, regardless of how bad it might be, is filled with opportunities for gratitude. The first time I heard you speak, your energy and engagement levels were through the roof. What is your favorite part of public speaking? I love everything about it – especially speaking on college campuses. I love the challenge of breaking through the wall of Macs and creating something that’s engaging and that leaves a lasting impression. Nothing I love more than getting emails from the students asking for advice after one of my talks. How are you able to run two amazing companies at a time and still have time to be a father and family man? I don’t know that SdM and GBLU are amazing companies, but I do those things so I can try to be a good dad. My job(s) create flexibility. But, it’s not easy. I definitely take stress home and try to be cognizant of that. My wife works with me and I think that helps. She knows what’s going on. I’m an emotionally charged, creative person. My moods aren’t the most steady/consistent! What has been your biggest failure and how have you learned from it? Where do I start? I think my biggest failure is not following my gut. I still struggle with this. It’s part of being that emotional, creative guy. I’ve taken projects that I knew weren’t right and didn’t/couldn’t succeed. I think the biggest lesson is that it always, always comes down to people. It doesn’t matter how cool a project might be if you don’t have a good fit with your client. What is the best piece of advice you have ever received? When I got my very first internship a million years ago, I was told to “be a sponge.” In other words, pay attention to everything around you and soak it all in. One of my biggest pet peeves is a lack of what I call a lack of “human awareness.” You know the guy who gets off the plane and stops right at the top of the jet ramp to make a call, blocking the people behind him? He’s totally unaware of the humans around him. I think that advice helped me way beyond the internship and I’m always aware of my space in relation to others. I’m still a sponge, paying attention and soaking it all in. If you could have lunch with 3 people, dead or alive, who would they be and why? Funny, I’ve thought about this and now that I’m being asked…I don’t know. They would be artists, individuals who did things their own way, people who weathered a personal storm and managed to look forward instead of back and/or someone who lost a battle with his/her demons. But since I only have three: Michael Franti, Ellen DeGeneres and Freddie Mercury. The Fundamental Round Favorite food: Sushi Favorite book: 10% Happier by Dan Harris Favorite movie: Shawshank Redemption Favorite athlete: These days…Draymond Green Favorite sports team: These days…Warriors Favorite song: 11:59:59 by Michael Franti Favorite quote: Go confidently in the direction of your dreams. Live the life you imagine. Biggest role model: Honestly, I have no idea. Maybe that’s a problem. Animal you most resemble: Dragonfly. Constantly buzzing around and I find it difficult to ever land. You can connect with Todd here: Todd Lieman Twitter Todd Lieman LinkedIn A Day Well Lived Twitter A Day Well Lived Instagram Airstream Brands
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Hey, I'M JAKE!I am on a mission to help ambitious entrepreneurs and freedom seekers start their dream business, build a world-class network, and scale to 6 figures!
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