The Blog of Jake Kelfer
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To many of you reading, this probably doesn’t make any sense. Why would I choose book marketing for an activity in My 12 Month Journey? Let me tell you.
I chose to do book marketing during the month of March for a plethora of reasons. The most important reason is that I am releasing my first book at the beginning of May and need to start getting the word out. It is called Elevate Beyond and it is a real world guide to standing out in any job market, discovering your passion, and becoming your own person.
As part of my launch, I wanted to take this month and really focus on what a lot of my role models do for their book launches. Two of the main tasks that I am focusing on this month are to create a book launch team and generate publicity for me and the book. For the first half of the month I have worked on doing both of those things.
Just an FYI, I am closing down the survey to join in just a few days, so if you want to be on the team, this is your last chance. Join my book launch team!
A book launch team consists of people that want to support you and help take your book to the next level.
Why join a book launch team?
All that I ask in return is that everyone on the team is willing to promote my book in anyway that they can. It can be through email, social media, introductions or whatever as long as they are positive and want to further the success of the launch. As well as promotion, being on my launch team includes providing feedback and pulling out their favorite quotes for me to use as marketing material. I am still working on everything as this is a process, but so far the team looks great and I can’t wait to work with everyone.
In terms of planning speaking engagements and generating publicity, I am reaching out to high schools, colleges, YouTube influencers, newspapers and anything and anyone that I can. So far in this first half, I have locked up a TV appearance in my hometown, an article in the newspaper, a partnership with Front Office Sports, and a few other secret gigs ;)
I am still working on booking more speaking engagements and creating publicity but overall, this has been an incredible first half of the month. I am constantly meeting new people and finding out the true power of networking. As I discuss in my book, networking is about building meaningful relationships and I can honestly say that my relationships are more meaningful now than ever. People that I’ve helped are offering their support. People that barely even know me are offering their support. Never underestimate the power of networking and being genuine.
As the book gets closer, I will be promoting it a lot more. I have some pretty cool ideas for the next half of the month and for the launch so stay tuned.